Sting Sells Entire Musical Legacy to Universal Music Group — RT DE

11 Feb 2022 10:35 am

British pop musician Sting is selling his entire catalog of songs to Universal Music Group. The label announced this on Thursday. The musician thus joins the circle of numerous stars who have already turned their musical heritage into money during their lifetime.

Sting has announced the sale of his entire songwriting catalogue, which includes both solo material and material from his band The Police, to his record label, Universal Music Group (UMG). The legendary musician said on Thursday that his life’s work was placed in trustworthy hands. Sir Lucian Grainge, CEO of Universal Music Group, announced:

“Sting is a genius songwriter whose music permeates global culture.”

“We are honored that by selecting UMPG for their music publishing venture, Sting’s entire body of work as a songwriter and artist remains within the UMG family.”

Grainge added he’s had the privilege of working with the musician for more than 20 years. He is thrilled to be able to expand their relationship into music publishing.

Sting himself spoke of the record label as if it were a sweet home and praised the long-standing collaboration:

“Throughout my career I’ve enjoyed a long and fruitful relationship with UMG as my label partner, under Lucian’s attentive guidance, so it felt natural to consolidate everything in one familiar home as I return to the studio ready for the next Chapter.”

“It’s absolutely important to me that the body of work of my career has a home where it’s valued and respected. Not just to connect with long-time fans in new ways, but also to bring my songs to new audiences, to introduce new musicians and new generations.”

Though the exact amount of the deal hasn’t been officially confirmed, multiple outlets say it’s in the range of $250 million to $300 million — the biggest purchase for one since UMG took over Bob Dylan’s catalog in 2020 also undisclosed amount.

Sting wrote hits for The Police like “Every Breath You Take” and “Roxanne”. In 1985 he launched a solo career. Most recently, the 70-year-old wrote the single “What Could Have Been” for Riot Games’ animated hit “Arcane,” which was released in November 2021.

The deal is part of a broader wave of acquisitions by music companies trying to profit from licensing film and television rights, cover art and performance royalties from established artists’ catalogs.

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